The PhaseMap methodology helps define and articulate a business case around 4 questions:
Do customers need and want my product? = Value Proposition
Is there a market, big enough and ready to pay now? = Market
Do customers want to buy from me? = Positioning
Can I deliver? = Execution
“Pain” is central to the answer for each of these questions. It is the problem that is being solved by a company’s offering. Therefore, a thorough understanding of this pain is essential to the creation and the maintenance of every business case.
As an online tool, PhaseMap.com enforces a process of research, definition and articulation. There is no way around the hard questions. Since a business case is always subject to change, Phasemap.com not only allows for easy updating, but also acts as a communication platform for company stakeholders.
In the Execution Table, which is part of PhaseMap, a direct and logical relationship is created between activities, receipts and disbursements.