Using our phasemap methodology and software, we assist companies in Atlantic Canada in the preparation for the next phase in their development. On the basis of in depth analysis of product, business model, market, and competitive position, we help define the execution plan.
LEARN MORE Consultancy
Workshops
In a workshop, using our phasemap method and software, we work together with 6 entrepreneurs during 4 all day sessions spread over 4 weeks. During those four weeks all participants will have completed their phasemap up to the level that they can present their business using it.
LEARN MORE Phasemap
Phasemap is the only tool that uses a map to help you develop and execute your business plan. It is full of explanations and resources that are entrepreneur tested and investor approved, so you can avoid mistakes that cost time and credibility. You won’t end up with some static document that just sits in a desk drawer.
References
Between idea and success
"It is always a matter of execution", they say. We think that is only partly true, because without thorough preparation, execution is most likely to fail or very painful at best.
Too many companies do not achieve their potential because they are ill prepared for growth. Synchronizing capital base, business model and growth strategy is a major challenge that ultimately defines success or failure.
"There is no substitute for experience" it is often said. Whether true or not, there have been a lot of very successful companies in the world that were started and managed by young, first time entrepreneurs. It is our strong believe that insofar experience can be substituted it must be by preparation.
Four questions
The first step we follow in the preparation for growth is to determine the quality of your business case on he basis of four questions:
- Do customers need and want your product?
- Is there a market and is it ready to pay now?
- Why do customers want to buy from you?
- Can you deliver?
The center of our approach when dealing with these questions is formed by the current problem in the market, the problem that is addressed. We call this the "pain". A thorough knowledge of the "pain" is essential for a good business case and the key to the answers on the four questions. In business to consumer markets it is often difficult to speak of "pain" in the same sense as in business to business markets. In those cases a well definable trend should offer a clear opportunity.
While answering the four questions and describing the pain we define the value proposition, give a comprehensive overview of the market develop a positioning strategy and build a convincing execution plan.
We will always use our proprietary "phasemap" methodology and software.
